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Posts Tagged ‘web promotion’

How To Write Articles For Article Marketing Results

October 23rd, 2010 No comments

For a long time now there has been a lot of buzz in the online world about article marketing, but I am still frequently asked what it is and how it works. Here is a brief explanation. Like any large medium, the internet is hungry for content. However, unlike other media outlets such as TV, radio and newspapers, which generally only use content from professional writers, on the internet, anyone can publish. Article marketing is a way of taking advantage of that freedom and using the medium as a way to bring visitors to your website or blog. So, how does it work?

You write an article. A standard article for web consumption should be between 250 and 750 words in length. It will be carefully focused round a specific area of expertise; the writer’s niche. It will use relevant keywords to the writer’s intended audience. You publish that article on the web. There are now hundreds of article directories, where any writer can publish almost any article. Most are free to use, but some more specialized ones charge a small fee. One of the biggest free directories is EzineArticles.com which carries the work of nearly 70,000 writers. The directories are organized into multiple categories and the article writer must decide which category to publish under. You are also encouraged to attach a group of relevant keywords to your article and to include your personal or business details and a link to your site, in your ‘resource box’, which is a brief paragraph about you or your work which will appear at the bottom of every article. The directories employ a team of staff to approve each article before it becomes available on the web.

So how does this drive traffic to your website? Firstly, the article directories, being very content rich, have high rankings in the search engines and often your articles may be spotted there and an interested reader might click on your link and visit your website.

However, the real purpose of the article directories is to provide a place for e-zine publishers to find free and relevant content. Every day, editors of a huge range of subject specific e-zines, visit the article directories and download new articles that are relevant to their audience. This saves them writing it themselves. The only stipulation made is that they must publish the article in full, without editing and always include the author’s resource box and retain the links intact.

So over a period, a single article can be found in hundreds or more places on the web, each time with a valuable back link to your website, which not only leads highly targeted visitors to you but also helps to improve your search rankings. This can equate to more sales! Do you really want to ramp up your article marketing results? I suggest the Unique Article Wizard. This article marketing program can mass submit your articles to hundreds or more websites and directories.

Learn more about Article Marketing. Stop by Joe Bateman’s site where you can find out all about Making Money With Articles and what it can do for you.

Free One Way Backlinks – How To Get A PR 3 Standing In 90 Days

July 13th, 2010 No comments

Climbing to the top spots of the search engines is the purpose of each internet business owner that own a web pages. A well optimized website alone might help you attain those goals if you’re in a niche market with little competitors. On the other hand if your niche market is one shared by numerous marketers, you’ll have to prove to the search engines that your web pages has more bearing. The way to differentiate your business from the many on the web is by producing high quality free backlinks.

Many site owners are deterred from generating high quality incoming links to their website either from lack of time or lack of greenbacks. The truth is that producing 1000′s of incoming links doesn’t have to be time consuming or pricey. In reality there countless techniques to establish high Pr backlinks to you site for no cost. Using the methodologies I am about to reveal to you will be able to establish a PR three ranking in 90 days or less.

The first thing you should perform to create complimentary one way backlinks is to join five forums associated to your niche. Once you have registered for five forums, make certain you put together a least ten post per day to each forum. Forums usually have a high pr ranking and they are listed by the search engines. Additionally, every 1 of your post will be comparable to a high quality one way backlinks as long as you make sure you include your site’s url in you forum signature.

The next step you will require to take is to publish your website to as many directories you can that are pertinent to your websites content. You can either submit your sites manually or you can utilize a submission software to speed up the procedure. In addition to the one way backlinks, you will also create a great amount of traffic.

The third step will be to write 3 articles per week and submit your articles to fifty article directories each week. This method is 1 of the most useful, because once you publish your articles, likelihood are they will obtain picked up by other article directories creating even more backlinks to your site.

The fourth procedure is to post to 10 social websites not less than 3 times a week. There are hundreds of social networking websites like Digg, Sphinn, Stumble Upon and Mixx. These social internet 2.0 sites have a high Google rank and alternatively can create a lot of traffic.To make the submission quicker you should use a social bookmarking software to post to numerous sites at one time.

The last step is to send your RSS feed to one hundred RSS databases. If you don’t have an RSS feed for your web pages, you ought to look into creating one. RSS feeds are essential in generating incoming links and traffic to your site. In the meantime you can substitute for not possessing an RSS feed by posting comments to ten do follow blogs daily.

If you serious about building your websites’ traffic employing free backlink, then you need to get the no cost review on free backlinks by visiting one way backlinks. Check here for free reprint licence: Free One Way Backlinks – How To Get A PR 3 Standing In 90 Days.

Planning Your Website SEO Strategy

April 10th, 2010 No comments

What is the thing that most web based companies want more than anything else? Getting to the top of Google of course. And not only getting to the top, but staying there for the foreseeable future as well.

If you want your website to do well in the search engine giant known as Google, then play by their rules and you’ll go a long way. But what is it that Google actually likes? Well for one they want your URL or domain name to represent what your site is actually about.

For instance if you have a domain name called “Natural Steel Sheds” Google expects the website and the content therein to be based around this of course. You could also add other pages about “Synthetic Sheds” and “Concrete Based Sheds”, but if you were to have a page about “Car Products” you shouldn’t expect to rank well for this term.

You’d be amazed at how many businesses choose domain names that don’t reflect their business. Unless of course it’s for branding purposes, you should pick a domain that reflects your products or services.

Another key factor that Google likes your website to have is backlinks from other websites similar to yours. There are some technical attributes that your website needs to have such as the keywords you are targeting need to be listed in the meta tag code within your website. Your main keyword phrase or area of business needs to be placed inside an area of your website known as the title tag.

If two websites are equal in terms of backlinks, title tag and meta tag descriptions which one would win out in the head-to-head rankings battle in Google for the same keywords? The one that is using the best SEO plan. SEO is shorthand for search engine optimisation. It is an intricate process that makes your website perform better in Google by employing various promotion strategies.

This can be a laborious task that requires a lot of skill, intelligence, patience, effort and money. The first area to begin with is keyword research and to do this effectively you need to have a clear objective understanding of what your business is exactly about.

Many businesses fail on the Internet because they have not analysed their keywords properly. Many businesses are swimming against the tide because they have selected keywords don’t have enough traffic, are too competitive, or don’t bring sales. Get this wrong and your business could go down the pan.

So everything starts with keyword research. A highly specialised search engine optimization company can help you with this essential part of your search engine marketing campaign plan. This is not a fast process but it will save you a lot of money in the long run if you do it properly.

After that a search engine optimization marketing company can use the many tactics in their arsenal to begin targeting the keywords that will bring business into your website. They will be able to do the promotional and marketing work a lot faster than you can on your own. And let’s face it your major competitors are likely one step ahead of you in this area as they have been working with a search optimization company for a long time.

Planning is everything or so they say. a seo Northern Ireland based company can help you with your search engine optimization plan.

How To Avoid Irritating Design Flaws In Your Quality Web Design

April 7th, 2010 No comments

They say that beauty is in the eye of the beholder, but there are some things that are universally agreed upon. When designing a website there definitely limitations on what is considered attractive and irritating.

The job of a website designer is one that is often two fold. A website designer is responsible for creating great designs as well as avoiding creating designs that are not attractive to the majority. This is sometimes difficult if a client insists in some of the irritating aspects of website designing.

Today I am going to share with you my top five most irritating website designs of all time. Your list may be longer, but this is my top five.

Annoying Pop Ups:

Many people say that pop ups have actually increase their sales, but I cant imagine how when everyone I know hates them. Pop ups are especially annoying when you are in a hurry.

Loud Flash Presentations:

Loud flash introductions is a feature that I really do not like to use, they can be a great tool for capturing your visitors attention, and at the same time be very irritating with the loud music. This is especially true for the flash intros that do not give the option of skipping the presentation.

Light Colored Fonts With A Similar Background:

Using a light text color with a light background is really hard to read. A customer should not have to work their eyes too hard to read your content.

Fonts That Are Too Big:

Big fonts are a big turn off in my book. Whenever I land on a website with big fonts, I generally turn the page quickly. It generally makes me feel like I am reading a Sesame Street book.

Too Much Clutter:

Good content on a website is encouraged by many as well as the search engines. The problem with having too much content is when it is unorganized. A good way to solve this issue is by using drop down menus with multiple pages.

Creating quality web designs takes a lot of consideration. You must take into account what your targeted visitors may or may not like. In the end, the best designed websites are the ones that are moderate and incorporate everyone.

Stephanie Dawson is a professional and creative website designer with a BA in Computer Information Systems and Master in Technology. Stephanie Dawson takes pride in creating the best designed websites that caters to her clients needs, she also specializes in web design for law firms.