Social Media For Small Businesses: Leveraging Your Blog For Marketing
Remember back when blogging was the buzzword of the year? Although they do not have anywhere near as much attention focused on them as they used to, blogs are still a critical part of any social media marketing campaign. Basically, a blog is useful because it allows more customizability and space than any other form of social media out there today. Instead of being limited to 140 characters, you are able to go into as much detail as you want, which is certainly a great way to say exactly what you need to say to your readers.
If you’re not very good with computers, you can use one of the various blogging websites they have out there, like WordPress. However, you should stay away from blog hosting sites like Livejournal; any company should have their own URL for their blog, or at least the blog should be hosted on a company’s own URL.
Once you have set up the blog, you should make a schedule for yourself and stick to it. If you have enough information you should post at maximum once per day, but if you have to do less, that’s fine too. However, posting frequently is generally encouraged, since nothing is worse than an abandoned website collecting dust.
When writing your posts, try to make them as interesting as possible. Ask questions and answer any questions you may be asked. Remember that your blogging duties do not end as soon as you post; it’s also important to respond to any comments and try to start a conversation in your comments section. If you know a lot about the sort of readers you have or are looking for, make your content specific for them. If they feel like the blog is pertinent to their lives, they’ll come back frequently and tell their friends, which is exactly what you’re looking for.
Finally, don’t just expect people to find your blog on their own. Instead, you should utilize the other social media sites that you are using in order to get your name out. A common tactic is to announce new blog posts on Twitter, with a short description plus a link to the page, of course.
Is there anything more you would like to find out about social media or marketing? Find us at Fishbat.com to find out more!. Also published at Social Media For Small Businesses: Leveraging Your Blog For Marketing.
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