Getting Your Website Ranked for Local Searches
If you own a local business with a website, you really want people to be able to find you through the search engines. The following are some effective local search engine optimization methods that will help you to rank better.
One of the simplest methods you can use for local SEO is writing optimized classified ads. This is a simple way to take advantage of local search efforts because the big search engines really like those kinds of sites and the more you use them the more likely it is that you can send targeted local traffic to your business’s website. When you are beginning your efforts you should start with Craigslist because it is the most popular classified web site on the internet. As a business owner you need to be sure that you are posting optimized ads on Craigslist on a regular basis. This ad needs to be directly targeted towards your chosen niche. Make sure that the ad is not loud and that it is as simple as possible. When you write the ad, focus on the title because this is what increases most of the response.
The keyword phrase and your city and state should be included in the title. You might think of your Craigslist ad as a landing page of sorts because, if you pay attention, you’ll see that often the ads on Craiglist are higher ranked than the websites they advertise. A smart strategy for your Craigslist ad is to use it as a means for sending very targeted traffic to your website, which should be your main goal. If you want to expand your reach you can try USFreeAds; you won’t get as good a response from it as you would from Craigslist but it is still a well ranked classified ads site so it is better than nothing. What you should be trying to do with your ads is to send as much traffic as you can to your major site either directly or by piggy backing off of the traffic to the site.
All you have to do is include a line that says “we’d be very grateful if you could put a review for us on LocalWebsiteWhatever.Whatever.” Even though you are not able to control any of the text in the reviews, whether you get good or bad reviews, having them online adds credibility to your business and makes you look more reliable to new customers. No matter what else you try to do, make sure you use this one tip because it has the potential to help you grow your business by leaps and bounds.
Diversifying your anchor text is something you need to do. Every SEO marketer knows the value of long tail keywords and how they can help you rank better in the search engines and when you’re working with Local SEO, that’s exactly what you’re doing. Long tail keywords allow you to play around with the anchor texts of your links, the diversification of your anchor texts and you are better able to expand your efforts.
In conclusion, if you have always wanted to get targeted local traffic, then this is how you do it. Local SEO is not that complicated once you learn the basics and don’t leave anything out..
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