E-Commerce and Online Stores news

Investing time in keyword research prior to an SEO campaign can pay off in new internet sales traffic and can be an important component of a Low Cost SEO strategy. Keyword research is a creative process though, and may require some degree of trial and error. Implementing an SEO strategy without keyword research can simply waste time and money and may not deliver additional customers.

As the internet is primarily used for research and information, a couple key questions must be asked early in the process. How would users search? How would they describe the need they are looking to fill?

Common language use relating to the goods and services provided is an important first step. What are the exact words or phrases that current customers would use to describe the product or services provided? How would they research information about the products? How important is customer support? These and many other questions are important to understand when building a keyword phrase designed to attract internet customers.

Keyword phrases usually consist of two to three important words or terms. Choosing these words should be based on the understanding of how consumers and prospective customers would use them to find information regarding a particular product or service. If a particular term seems relevant and properly describes the product or service, it is possible to gain an understanding of whether or not the prospective phrase will attract any user traffic. The Google webmaster suite provides a useful tool for predicting the relative number of users that utilize those search phrases each month.

Smaller enterprises must avoid choosing keyword phrases that are dominated by major corporations, though. Phrases such as “hardware distributors” would put a business up against some huge and powerful competitors. Accordingly, the search term should be ‘narrowed’ to avoid these competitive situations.

Narrowing keywords and keyword phrases into meaningful yet productive terms requires an additional strategy.

“Interchangeable” words in the keyword string are highly useful in attracting traffic when words are used in different order within the search term. For example, the search term “Water Utility Consultants” offers the opportunity for a consultant specializing in advising water utility organizations to compete not only for traffic using this term, but also for those using “Utility Consultants” or “Water Utility” within their search term. Here, three carefully selected words offer different keyword combinations that can attract internet readers.

A term describing the location where the product or service is available is also important. A small enterprise providing Italian food service wouldn’t enjoy much benefit from a user searching in Atlanta when the business is located in Chicago. Using one of the three keywords to describe the place where the product or service is available can help the search engines return the page for local searches.

Blog posts and article titles within the web page should include keywords, but should be expanded into a “long tail” form. Particularly for blog posts, use of longer phrases that include keywords, attract additional attention from the search engines. Longer article titles also allow additional words to be associated with the main keywords.

Exploring possible keyword combinations is an important part of the overall SEO strategy to increase sales over the internet. Tactically using these keywords within the page, title and article title can bring additional traffic and sales without great expense.

SEO Consultants Denver delivers Low Cost SEO strategy development and execution to enterprises of all sizes and types. Specialists in link building strategies and article distribution, the organization helps organizations increase internet traffic and sales.