Make Money with Google AdWords
The Internet’s most powerful online advertising is the well-known Google Adwords. Every year, millions of people use it to create and post advertisements around the globe, both through Google and through its search partners. Some companies, and even some individuals, earn six and seven figure incomes from their enhanced revenues, powered by Adwords. And it’s no wonder that you want to get started with Google Adwords so it can make you serious money.
The first thing to understand is that Google Adwords does something that no other form of advertising is able to do. Adwords only shows your ads to people who are likely to want your product. Adwords targets the exact customers you want to reach to make your sales. It does this by providing you with unmatched access to demographic tools, and by giving you tested keywords and keyword phrases that let you match you content to your ad, and your ad to the people who actually go online. Whenever someone in your target demographic searches for your keywords and keyword phrases, they will see your ad at the side of the screen. And the beauty of Adwords is you only pay when someone clicks on your ad to go to your site.
Let’s say you run a fantasy baseball site. With Google Adwords, you can create an add that allows you to target searches on fantasy baseball related keywords to show your ads. Every 30 days, between 74,000 and 20,000,000 people search for information about fantasy baseball, with the peak in March of every year. Competition from other advertisers is high, but the rewards are as well. At an average Cost per Click (CPC) of around $0.93, each click can bring a valuable, targeted visitor your fantasy baseball site.
Let’s further suppose that you make $20 per sign up to your website with an additional $100 per 10,000 visits you get in ad revenue. Of course, the more people you can get coming to your website, the more money you will make. If one in 20 people signs up for your site after clicking your ad, you make about a dollar in profit per signup, plus whatever profit you make on advertising revenue for their repeat visits. If you refine your ad campaign so that one in 10 people you get from Adwords signs up for your site, then you make a whopping $10 per signup, a 1000% improvement in return on investment for just a 100% improvement in signups.
Like any other advertising option, Google Adwords is a basic investment. You put money into the process to get more out?when the people it drives to your site purchase a product, sign up for your services, or become repeat visitors. Unlike other forms of advertising, however, Google gives you unparalleled control over how you spend your advertising budget, choosing what search terms trigger an ad, who sees your ad, and even when they see it.
As you hone your target demographic, you will earn enough to reinvest in even more advertising to grow your niche on the net. Millions have done this already and proven that online advertising is one of the best moneymakers around.
Justin Harrison is a leading Internet Marketing consultant responsible for the Internet Marketing strategies behind some of the biggest online brands including Amazon, BBC, MasterCard and many others.
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