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Archive for March 11th, 2010

Dispelling The Myths About Social Media Sites

March 11th, 2010 No comments

If you want to research something on the internet, you definitely need to consider the source when you are reading an article or posting. For example, there are some web sites out there now that state that social media web sites are not a useful tool for businesses. These posts are clearly being written by individuals who have an agenda to keep businesses away from social media web sites, since they are an incredibly powerful marketing tool that businesses can use at almost no cost.

One web posting in particular makes it a point to attack the use of social media web sites by businesses, but almost every statement in the article is a blatant lie. The posting’s first untrue statement is that it is difficult to use social media sites, so businesses should avoid them. Anyone who has used a social media site knows that it is not difficult at all to use, if you have not used a social media site before, you can ask any of the many millions of other users of these sites if they think it is difficult. If you can navigate the web, and log-on to your e-mail, then you have the necessary skills to master a social media web site.

There are also claims on the internet that the use of social networking sites by business can be costly for these businesses. Again, these claims are very far from the truth. Social networking sites are free to use by anyone or any business, so in that regard there is no cost for advertising on a social networking site. In terms of the cost of the time it takes to maintain these social networking sites, any advertising or marketing strategy is going to cost you time. If you invest anywhere from 15 to 30 minutes a day, to maintain a social networking site for your business, and that is the only expense your business will incur for this advertising, it seems it would be worth to reach the large audience that social networks provide.

Finally he states that there are no perspective customers to be found on My Space or Facebook or on Twitter for that matter, because in his opinion there are only goofy teenagers and nostalgic older folks looking to reconnect with lost loves on these sites. It is due to the fact that there are just a bunch of idiots roaming these sites that they aren’t going to stop and learn about your business. Well, guess again. Many people who use the internet for communication are actually also some of the most intelligent and there are many companies and organizations using these tools to advertise and getting good results.

Perhaps the clown that wrote this initial article is running an advertising company and doesn’t want you to use the tools that are free and readily available to you. Look at it this way, even if this guy was right, could it really harm your business to give social media websites a try for promoting your business. Truly you will find this is a very effective way to draw attention to your business and don’t let anyone tell you differently.

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Loosing Something In The Translation? Google Chrome Can Help

March 11th, 2010 No comments

The web has provided many new challenges to businesses. Doing business globally can be a great way to expand your business especially in slow economic times. After all, while one country is down another one is probably up.

Surely doing business worldwide is to everyone’s advantage but it presents the challenges of different languages and dialects and let’s face it most people speak one or maybe two languages fluently but this probably won’t encompass everywhere you would like to do business. It is for this reason that online translation services are sure wonderful business tools. They come in very handy when trying to make sense out of an e-mail sent by a foreign customer or when trying to understand a website that is written in a foreign tongue.

Up until now you could access free translation services from Bing, Yahoo or Google, but they required that you cut and paste the text into a translation box which can not only be a hassle but many times only offers a very loose translation of the other language, leaving much room for interpretation.

Now Google is offering a much better and more accurate solution to cutting and pasting text into a translation site. This latest tool is called Google Chrome beta for Windows and with this tool, whenever you bring up a web page that is not being displayed in your default language, Chrome will ask if you would like the page translated. With one click on the Translate button you will very simply view the entire web page in your default language.

And while Chrome is definitely simpler to use for translating web content, it even has been proven to be a more accurate translation than that which is provided by Bing or Babelfish about 80% of the time. This means better communication with business customers and clients from around the world. There is nothing better for your multinational business than a translation service that is easy to use and translates text of all languages with increased accuracy. Leave it to Google to improve the way that the world does business.

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Broadband Wireless Internet Access-Three Tips On How to Make Your Life Easier

March 11th, 2010 No comments

Every year the amount of technology in our daily lives seems to increase. We are so used to being surrounded by technology that we only notice it when it goes wrong.

On the whole, the longer the technology has been around the smoother it runs. Broadband wireless internet access has now been around long enough to be reliable. Not only is it reliable, but you will also find that it really does make life easier.

Here are three reasons why you should look further into broadband wireless internet.

1. Fast Mobile Access – We use the internet for so much, working, staying in touch with friends and family, even for recipes and general information and news. Hence it makes sense that we may want to access it from different places. With wireless access you really can work from the garden!

2. Not As Expensive As You Think ” Initially it was significantly more expensive to get broadband wireless internet access. This has now all changed. Look around for the best packages and you will probably be able to find a deal, usually including your phone and television requirements which will actually work out cheaper than paying for a dialup and your television and phone separately.

3. Tidy Away Cables – We are all trying to keep our homes comfortable, but cables are a nuisance. With broadband wireless internet access you will be able to move your lap top around the house, and garden, without trailing a cable across the room. You will need to find room for a router (through which everything will communicate), however, this is fairly small and can be placed pretty much anywhere on the property.

If you are looking for a technology which really does improve your everyday quality of life, then wireless broadband is for you.

One word of advice, don’t try to set it up yourself. Most suppliers will offer a complete installation for a one off charge. Although this will add to the initial cost, it is money well spent, after all the point is to improve your quality of life, no to get stressed about how a router works!

So research your providers, find the best offers and happy web browsing from anywhere in the house or garden.

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