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Affiliate Marketing can be a great way to build wealth and capitalize on the traffic you are pushing to your site from PPC and SEO efforts. Basically you are letting Google put ads on your site via AdSense, and every time someone clicks on one of those ads, you get a commission. It isnt much, can be pennies at a time, or sometimes dollars at a time (depending on the cost of click youre sending to Google). But bottom line – as long as it costs you less to acquire those clicks than the commission youre receiving, it will make you money.

Remember, you want to pay less for the click than Google Adsense is going to be paying you for it. You have to find ways to get traffic on your site that will be willing to use long-tail search terms that you have paid very little for. For example, let’s say that your site is promoting DUI Attorney, or some click that is equally high-dollar. Since that runs about $30 for each click on Google, your commission from AdSense is going to be much higher than if you were advertising for something which only cost $5 a click.

Now let’s suppose that you manage to find something like ‘DUI Attorney Pasadena, CA’ as a long-tail keyword search that is inexpensive. You are going to bid for a low position on this, say maybe .30 a click, and hope to get these low-cost clicks and more traffic to your website.

You also need to make sure that your site offers things relating to this click, like articles on DUI or traffic laws in Pasadena or anything of this nature, which will not only make people come to your site but be willing to click on the Adsense ad you are running, from which you are making $1 per click. You have to agree that this doesn’t sound like that bad of a deal; however, if nobody is clicking on your ads, then you are going to be losing the money you have invested — this really is a risky business. Not everyone has what it takes to make money through buying low cost clicks and then running them on their own websites. You are going to have to be willing to invest not only money, but the time and effort necessary to figure out exactly what is going to work the best to make a profit.

OR, you can invest that time in a wiser fashion by focusing on SEO as a source for those long-tail search keywords. You can do the same amount of work, get words that are less competitive, and if your page is correctly optimized, you will be better off in the long run. No matter your CTR, you are going to end up having to invest less of your capital in the venture. Your time is going to be the biggest investment you will have to make. Once you have invested the necessary time, whether you end up making a lot of money in this venture or only a little, it is not going to cost you anything out of your own wallet.

Anthony Flores of www.attorneymarketingnow.com is an expert in los angeles seo and SEO Los Angeles. Contact us with proven PPC and SEO results for attorney’s all across the country.