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In the world of pay per click advertising, the most valuable tools are quality keyword research tools. They are typically quite intuitive, effective, and many are free of charge. Two examples that we will examine are those from Google and Wordtracker.

The keyword tool that Google offers is quite effective and should provide many quality results for your PPC campaign. To check that tool out, follow this link: https://adwords.google.com/select/KeywordToolExternal. After clicking that link, navigate to the tab entitled “Site-Related Keywords.” Provide the URL of any pages from your website and in a short time, Google’s spiders will return a full list of keywords found within your site. This tool is a great way to come up with a quick list of keywords, although at times irrelevant keywords may result from poorly written content. Either way, this tool is a wonderful way to begin the process of keyword research.

The data you get from Google is very important to determine:

1) the monthly search average for a given keyword

2) Average search volume by keyword

3) Suggested bid price per keyword

4) The tendency towards people searching any given keyword

An additional research tool of value, but one which you’ll have to pay for, is Wordtracker; you can find it at www.wordtracker.com. Comparing Google to Wordtracker, you’ll notice that the former provides stats on monthly searches of words on Google, while the latter enumerates daily averages collected from a blend of all primary search engines.

Wordtracker Wide Search is a great feature for finding words that might not be so obvious to you. Say you are bidding for Cell Phones. Using Wide Search, it will give you results like Cellphone and Cellular Phone, but also give you makers of the cell phones like Nokia, Samsung, Motorola and Palm. Plus it gives ideas like accessories, blue tooth, and headset. Its a very powerful tool and gives you ideas you may not have considered. .

Wordtracker certainly helps you take your keywords in any direction that is available. You won’t find the bid pricing details that you will from Google, but Wordtracker will show you every variation of the keyword that has been searched within the previous two months as well as the number of times each keyword has been searched using Metacrawler and Dogpile.

1) All the variations that people searched over the last 60 days

2) Tells you the amount of searches each keyword has had through Metacrawler and Dogpile.

Each of these tools has its own specific purpose, and each has its own strengths. By using them together, it will make your keyword research much more effective and profitable.

Anthony Flores of www.attorneymarketingnow.com is an expert in los angeles seo and SEO Los Angeles. Contact us with proven PPC and SEO results for attorney’s all across the country.

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