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Article Marketing is one of these easiest and cheapest way of getting traffic to your site. Your articles promote your sites by providing back links to them and therefore increasing their page rank. But first you must catch your audience’s attention

One of the most important components of your article is the title. Your Title needs to be able to catch people’s attention and draw them in to read your articles. Also, your title should be unique, so that you can search it in the Web Pages, to see how many times it appears.

The author name is also very important. It is suggested that you use different author names for different categories of articles. This will help make your author an “expert” in the field as opposed to someone who writes articles on any subject.

Do you really want to use your own name? Many people do…and many people don’t. It’s really a matter of personal preference.

Now…about duplicate content. There are a few different methods you can use to avoid duplicate content. You can write many different versions of the same article. Or you can use different tools to create different versions for you and even some tools will submit them for you.

Don’t forget to use the author box efficiently. Placing two links will help maximize your exposure. Any more than two and most articles sites won’t use your articles. One link should be to your homepage and the other should be to another location you wish readers to visit.

For your link text, use words that relate to your site. Try to make your links keyword rich and avoid using terms like “click here.” This is important when it comes to search engines.

More back links will increase your page rank. Be sure to submit plenty of articles. Try to aim at one article per day, or 3-5 per week is a good start.

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