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If you have not seen Google Adwords, you need to explore using this for your business. You only pay when someone clicks on your ad(s) not when it is seen. This gives business owners a great way to finally track true ROI in their marketing campaigns. This tutorial will assist in the establishment of your Google AdWords Starter edition.

When setting up a Google AdWords Account you will need to prvoide both personal and financial information. The financial side is best handle by credit card. Also since you are using the web to promote your products and services a basic necessity is the ownership of a website. You can buy a URL at several sites on the web. It is best to purchase your URL to match the product or service. For example www.BestPlumberChicago.com.

Get ready to start your career as a copywriter. Google Adwords will not let you finish the setup unless you have some sample text to put in to your ad. Take some time to think about your services and product offering. If you need help use a tool such as keyword spy. This does not have to be perfect, this is just to set up the account. You can go back in to the Google Adwords control panel and change the text later. Your Ad will be structured as follows; Headline – maximum English characters is 25 (all counts include spaces). The first line of text – generally a benefit statement should be here. Your second line of text – generally a call to action statement is here. On second and third ad copy lines you can only have 35 characters per line including spaces. Your display URL – use your domain name here. Also, only 35 characters are allowed here.

Keywords or keyphrases are the words that a person uses while they are searching on Google. Dentist, Local Dentist, Dentist (plus a zip code) are examples of keywords.

Keywords are good descriptions of what you do or sell. Keyword phases are the lifeblood of your campaign, these are the words used by a Google user to find your ads. Car Repair, Local Mechanic, Oil Change are examples of keywords. With Google AdWords there are four keyword types you will need to understand Exact, Phase, Broad and Negative. Broad match: keyword allows your ad to show on similar phrases and relevant variations. Phrase match: “keyword” allows your ad to show for searches that match the exact phrase. Exact match: [keyword] allows your ad to show for searches that match the exact phrase exclusively. Negative match: -keyword ensures your ad doesn’t show for any search that includes that term.

Set a good budget. Do not set up your daily budget to be $5 per day and then bid your keywords at $2 per click. This will have your account shut down. Before setting a budget you can use a FREE tool from Google, simply type Google Keyword Tool in the Google Search query area and click on the one that says external keyword tool. This can help with keyword research and can provide an estimated cost per click analysis.

You will need to setup your ad for further contact. This is where you create your contact details. Please note, you are not going to get hit with any spam or constant Google emails, but it is valuable to receive alerts when your Google AdWords ads are not showing. Choose your login email and create your account and you’re ready to go! Do you already have a Google account? If you do you can use your existing login. You are ready to go so now the fun begins come in. Google will send to you instructions on how to activate your account.

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